While they may want to feel connected with your brand, it needs to be on their terms. That means you need to be ready to answer their questions and respond to their needs whenever they want. Lead scoring is based on a prospect’s activities, such as their number of pages viewed and forms completed. When a lead reaches a certain score threshold, it is then sent from marketing to the sales team for examination. A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer or through a direct response to advertising or publicity. A company's marketing department is typically responsible for lead generation. That is, as long as you’re following lead-capture form best practices. Generating interest in your product or service is not only science, it’s an art form. We have been honing these skills for over 20 years while constantly adapting to an ever-c...